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For every mood and moment.

Curated with intention.

Shop Tops

Your next favorite outfit is inside or online.

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A boutique built on passion and style.

Shop Denim

Made for moments that matter

Shop Dresses

Book Your Private Fashion Party!

Jump straight to what you love.

NEW ARRIVALS

STYLISH "TOPS"

"BOTTOMS" UP

THE "DRESS" EDIT

"JEAN" SCENE

THE "COAT" CLOSET

"SWEATER" ESSENTIALS

"INTIMATE" APPEAL

"ACCESSORIZE" IT

Summer edits. The products everyone’s loving.

CLASSIC CROPPED FITTED JACKET

$100.00

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Sold out

TECHNO CUPRO ROMPER DRESS

$68.00

Out of stock

SCALLOP EDGE EMBROIDERED, PRINTED WOVEN TOP

$68.00

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BOTANIC GARDEN SWEATSHIRT

$84.00

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FLORAL RUSH V NECK DRESS

$75.00

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TROPICAL FLORAL TULIP HEM WRAP DRESS

$84.00

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Anywhere Top - Short Slv

$58.00

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STRIPE COLORBLOCK KNIT TOP

$48.00

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Floral Design Class

In Person Floral Design Class at Apricot Lane, Amesbury, MA

Complimentary refreshments, exclusive shopping and a take home floral arrangement!

Learn how to process flowers, the names of flowers and greenery, techniques of arranging in different types of vases and containers, and leave feeling accomplished with a gorgeous arrangement!

Enjoy an exclusive discount on all Apricot Lane's amazing clothing!

July 22nd | 6pm at the Apricot Lane

Get Tickets!

Gretchen McCarthy

The Heart Behind the Style.

Hi! I’m Gretchen, owner of Apricot Lane Amesbury 💛

We’re a locally owned women’s boutique bringing you feel-good fashion, fun accessories, and the perfect little extras — all just a click away.

Our goal is to help you feel confident, stylish, and completely yourself, whether you’re dressing up or keeping it casual.

Shop with us anytime and let us help you find your new favorites ✨

See what everyone’s talking about.

Apricot Lane Boutique carries something for every price point, with a mix of fun on-trend and classic pieces. You’re bound to walk away happy even if you’re “just browsing” The staff is friendly, approachable, and truly helpful!

Liz

I've been at Apricot Lane Boutique several times in the last 6 months. Every sales person I've met has been incredibly kind, friendly and helpful. I almost always walk out with something lovely that becomes a great part of my wardrobe, that I both enjoy wearing and that makes...

Judith

Lovely store in downtown Amesbury. Reasonable prices and the women who work there are sweet, helpful, and wonderful!

Ericka Esposito

Lovely store in downtown Amesbury. Reasonable prices and the women who work there are sweet, helpful, and wonderful!

What a beautiful boutique with sizes for everyone! I purchased several items and I love them all. The clothing is made of quality materials (so soft) and looks so beautiful on. The ladies were very attentive and assisted with finding just...

Kristin

Love this store!!! Great styles and selection at reasonable price points. All staff are so welcoming. Shop local!!

Patty Mellon

Love this store!!! Great styles and selection at reasonable price points. All staff are so welcoming. Shop local!!

Great prices - sale items and gorgeous jewelry! Even got a birthday discount / owner is amazing - highly recommend!

Ann Simpson

Great prices - sale items and gorgeous jewelry! Even got a birthday discount / owner is amazing - highly recommend!

Gretchen has created a beautiful space with no pressure shopping. She gives helpful information and feedback. The clothing is great quality. There's something for everyone.

Cheryl Woodsom

Gretchen has created a beautiful space with no pressure shopping. She gives helpful information and feedback. The clothing is great quality. There's something for everyone.

This is an amazing boutique in down Amesbury. I loved all the clothes and Gretchen and Doreen made the shopping experience delightful. I highly recommend Apricot Lane!

Carolyn Fedigan

This is an amazing boutique in down Amesbury. I loved all the clothes and Gretchen and Doreen made the shopping experience delightful. I highly recommend Apricot Lane!

This shop is adorable. I bought a pair of jeans that look and fit great--definitely my new favorite pair. It was my first visit and I will definitely be back.

Jill Stoddard

This shop is adorable. I bought a pair of jeans that look and fit great--definitely my new favorite pair. It was my first visit and I will definitely be back.

My first time shopping here, what an amazing store. The quality/style of the clothes is great and the service was excellent. I highly recommend

Lisa Choquette

My first time shopping here, what an amazing store. The quality/style of the clothes is great and the service was excellent. I highly recommend

Host Your Own Private Fashion Party!

Take over our boutique with you & your friends! Enjoy a stylish girls night out! Just bring your friends & we will handle the rest! If interested, fill out the form and we will be in touch to book a date that works for you!

It is FREE!

We will help style you & your friends!

We provide the sips & treats!

Raffles, prizes & fun!